We’re excited to share that Life Insurance Guide has officially launched – a consumer-facing platform designed to make life insurance easier to understand and more approachable.
For many people, life insurance can feel complicated. Much of what’s online is tied to product sales, or written in language that is hard to follow. Life Insurance Guide changes that. The site is designed for consumers, with plain-language explanations of life products, options, getting cover, claims and much more – all without a salesy push.
Why It Matters for Advisers
While the site is built for consumers, advisers are at the heart of it. The content constantly reinforces the value of having someone knowledgeable on your side. The Adviser Directory makes that pathway practical – helping people connect with advisers who are focused on life insurance and protection strategies.
For advisers, involvement offers more than just visibility:
-
Credibility in the right context – be seen on a site focused on education and trust, not hard selling.
-
Structured professional profiles – searchable by location and specialty, with space for your areas of focus.
-
Content leverage – repurpose your LinkedIn posts, client tips, or case insights into articles that live where consumers are already searching. This serves the dual purpose of expanding reach as well as giving more insight into you.
-
Support for your broader digital footprint – your profile and articles can link to LinkedIn, Adviser Ratings, or your own site.
-
Growth over time – as the platform builds, features and opportunities to share expertise will expand.
It’s not positioned as a “magic lead machine”. Instead, it’s a genuine positioning tool – one that highlights your role in helping clients navigate cover, underwriting, claims, and ongoing policy care.
Why Get Involved
Life Insurance Guide operates on a simple subscription model. If you’d like to find out more about creating a profile, contributing content, or exploring how it might support your business, get in touch.
There are many practical ways advisers can use the site:
-
Sharing articles directly on LinkedIn or Facebook – a quick, simple way to put quality risk-focused content in front of your audience.
-
Linking your profile when sharing with referral partners – giving them a ready-made piece of content that also showcases your expertise.
-
Pointing clients or prospects to articles – helping them understand the basics while reinforcing your role as the trusted guide.
This makes Life Insurance Guide not only a consumer resource, but also a tool advisers can actively use to support conversations, build trust, and extend their reach.
