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FAAA Master Class Series 2023: Building A Client-Centred Practice – Story Selling
September 12, 2023 @ 12:00 pm - 1:00 pm AEST
Making the unknown known, by using the familiar.
Highly persuasive financial professionals often engage clients by translating Wall Street jargon into Main Street values, using metaphors, analogies, anecdotes, and illustrations. This communication style may allow them to better serve their clients’ financial needs – and sell more effectively in the process.