Introduction: Why Google Matters for Advisers
You’ve built your client base through word-of-mouth, referrals, and a network of influential centres. But what happens when potential clients want to know more about you? They’re likely to Google you.
Whether you’re working to gain new clients through online channels or simply wanting to build trust with those referred to you, having a strong online presence can’t be overlooked. Google is often the first stop for anyone looking to find or validate information about a business.
Here’s a look at why Google search is essential for advisers, and how you can make it work for you.
Understanding the Role of Google Search in Online Branding
It’s not just about advertising or drawing in new clients from the web. It’s about controlling and shaping your online brand. Even when clients are referred, they’re probably ‘checking Google’, assessing your digital footprints, ensuring you’re consistent online, and much more.
Google My Business: Your Local Online Presence
A key component of being found on Google is having a Google My Business profile. This free tool lets you manage how your business appears in Google search and maps. Ensure that core details like your address, contact information, and photos are accurate and updated. It can help support your brand and messaging while building trust.
Introduction to Search Engine Optimisation (SEO) for Advisers
SEO might sound like a techy buzzword, but it’s an essential part of being found online. It’s not only about pleasing search engines but also about delivering the content your audience is looking for.
“With the right approach, Google can be an asset”
Identifying Relevant Keywords and Phrases for Your Niche
Keyword research helps you understand the specific terms your audience uses when searching for services like yours. Using these keywords in your website content can help you rank higher in search results, particularly if you have a speciality in a certain industry or certain type of client.
Managing Your Online Reputation Through Google Search Results
Your online reputation isn’t just about what you say about yourself. It’s also about what others are saying. Monitor your online reviews and respond when appropriate. Don’t be afraid of negative reviews, it’ actually a good opportunity to engage and show a little personality online. Encourage satisfied clients to leave positive reviews.
Conclusion: Making Google Work for You
Being consistent online and managing your Google search presence isn’t about jumping on the latest digital marketing trend. It’s about acknowledging the modern journey that potential clients take when considering your services. Regularly Googling yourself and your business name ensures that you know what others are seeing. With the right approach, Google can be an asset to your online branding, complementing your referral strategy, and helping you build a robust and reputable online presence.